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NSW police have issued a fine against an US-based online influencer and served two driving violation citations for alleged reckless operation after a swarm of e-bike riders converged on the famous Sydney landmark during peak-hour traffic on a weekday.

The Event: A Prohibited Ride

A group of approximately 40 people riding e-bikes and motorcycles proceeded along the primary roadway of the bridge, an area where bicycle riding is banned. The riders then turned around and traveled through the downtown area and Haymarket.

"This had a risk of people to be injured and killed," stated a senior police official David Driver on Wednesday.

Law enforcement said they did not chase right away the group due to concerns for public safety but instead located the group at a scenic Sydney lookout near the Botanic Gardens, where they dispersed.

Fines Imposed for Content Creator

Later in the week, authorities announced they had served the American online personality known as Sur Ronster, twenty-six, with two violation tickets for negligent driving (with no death or previous bodily harm), with a fine of over five hundred dollars and three demerit points per notice, in relation to the bridge ride-out. Officials noted that the investigation is ongoing.

The influencer is said to have more than 3.4 million subscribers on one platform and over 1.2 million on the social media app.

Influencer's Comments

The online figure gave comments to a local publication this week after the incident spread rapidly on digital platforms, stating he regretted giving "the biking community" a bad reputation.

"I’ll probably take responsibility. It was among the safest ride-outs I have witnessed," he told the publication. "I’m coming here as a guest, and I intend to come here respecting the laws and norms of the city. When I decided to do a meet and greet it was not meant to include a group ride, it was just to greet people under the bridge."

"I did not know the area well, I am to blame we ended up on the bridge and I had two choices: whether the group completes the entirety of the bridge and turns around, which is a crime. Or we reverse, essentially, before entering the bridge. I chose at the time to go back."

Broader Context on E-Bike Regulation

The increase of e-bikes on streets across the country has prompted increasing demands for stricter rules. The federal health minister, the minister, recently said that non-compliant electric bikes were a "total menace on the road."

"Kids have done stupid things on bikes since the invention of the penny-farthing [but] the harm that are coming into our hospital emergency departments are truly severe," he said. "We must make sure we prevent these things coming into the country [and] police are granted the powers to crack down, to confiscate them, to crush them, to dispose of them."

NSW recorded over two hundred injuries related to ebikes in 2024. But, in the initial half of 2025, that figure surged to 233 injuries plus four deaths.